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Englisch-Deutsch Fachwörterbuch der Wirtschaft > niche market
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Mktga very specific market segment within a broader segment. A niche market involves specialist goods or services with relatively few or no competitors. Niche consumers often look for exclusiveness or some other differentiating factor such as high status. Alternatively, they may have a specific requirement not satisfied by standard products. Allergy sufferers, for example, may require specially formulated soaps and detergents. Niche markets are often targeted by small companies that produce specialized goods and services. -
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марк. нишевой рынок (специализированный сегмент рынка, обслуживающий определенную узкую категорию потребителей)Syn:See: -
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noun marché m spécialisé -
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s.mercado nicho, mercado de nicho. -
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niche [ni∫]feminine nouna. [de chien] kennel• à la niche ! into your kennel!b. ( = alcôve) niche* * *niʃ1) ( de chien) kennel3) (colloq) ( farce) trick4) Commerce niche market* * *niʃ nf1) [chien] kennel2) [mur] recess, niche3) ÉCONOMIE niche* * *niche nf1 ( de chien) kennel, doghouse US; à la niche○! lit go to your kennel!; fig hum make yourself scarce○!;3 ○( farce) trick; faire des niches à qn to play tricks on sb;4 Comm niche market.niche écologique ecological niche.[niʃ] nom féminin3. [pour chien] kennel6. (familier) [espièglerie] trick -
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niche [ni:ʃ](a) (recess → in church, cliff) niche f;∎ figurative to find one's niche trouver sa voie -
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ниша, возможность быть единственным продавцом товара или услуги на рынке• -
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ni, ni:ʃ1) (a hollow in a wall for a statue, ornament etc.) nicho2) (a suitable place in life: He found his niche in engineering.) huecotr[niːʃ]1 nicho, hornacinaniche ['nɪʧ] n1) recess: nicho m, hornacina f2) : nicho m, hueco mto make a niche for oneself: hacerse un hueco, encontrarse una buena posiciónn.• celdilla s.f.• hornacina s.f.• nicho s.m.nɪtʃ, niːʃa) ( Archit) nicho m, hornacina fb) ( suitable place)she's found a little niche for herself in the business — se ha hecho su huequito en la empresa (fam)
c) (Busn, Marketing) nicho md) ( Ecol) nicho m[niːʃ]1.N (Archit) nicho m, hornacina f ; (fig) hueco mto find a niche for o.s. — hacerse con una buena posición or un huequito *
2.CPDniche market N — mercado m de nicho
* * *[nɪtʃ, niːʃ]a) ( Archit) nicho m, hornacina fb) ( suitable place)she's found a little niche for herself in the business — se ha hecho su huequito en la empresa (fam)
c) (Busn, Marketing) nicho md) ( Ecol) nicho m -
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MARKETING (in market) créneau m, niche fniche market niche;niche marketing marketing m ciblé;niche player acteur m sur un segment de marché;niche product produit m cibléNewly launched Bluway.com, a gay- and lesbian-oriented travel site, said it hopes to become an important niche player with an assortment of offerings from tour operators, cruise lines and hotels. Company founder Alex Khodorkovsky said the site will enable suppliers and advertisers to reach a gay audience and will ease the travel purchase process for site users.
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марк. (рыночная) ниша (небольшой сегмент рынка, который может обслуживать фирма, и который в определенной степени свободен или защищен от конкуренции)Syn:See:* * * -
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noun1) (in wall) Nische, die* * *[ni, ni:ʃ]1) (a hollow in a wall for a statue, ornament etc.) die Nische2) (a suitable place in life: He found his niche in engineering.) der Platz* * *I. nto make [or carve out] a \niche for oneself die richtige Stelle für sich akk finden, sich dat einen Platz erobernhe has carved out a \niche for himself as a professional tennis player er hat sich als Profitennisspieler durchgesetzt; (place) Platz mII. vt* * *[niːʃ]n (ARCHIT)Nische f; (fig) Plätzchen nt* * *niche [nıtʃ; niːʃ]A s1. ARCH Nische f2. fig Platz m, wo man hingehört:he has finally found his niche in life er hat endlich seinen Platz im Leben gefunden; er weiß jetzt endlich, wo er hingehört3. fig (ruhiges) PlätzchenB v/t1. mit einer Nische versehen2. in eine Nische stellen* * *noun1) (in wall) Nische, die* * *n.Nische -n f. -
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1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
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market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
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См. также в других словарях:
niche market — ➔ market1 * * * niche market UK US noun [C] MARKETING, COMMERCE ► a small group of people who buy a particular product that most people do not buy, especially a good quality product that makes a lot of profit: »Our niche market is the Asian… … Financial and business terms
niche market — noun A specialized but profitable market for a product • • • Main Entry: ↑niche * * * niche market UK US noun [countable] [singular niche market plural niche marke … Useful english dictionary
niche market — niche ,market noun count BUSINESS the part of an industry that sells a particular type of product or service to the small number of customers who want it … Usage of the words and phrases in modern English
Niche market — Marketing Key concepts Product marketing · Pricing … Wikipedia
niche market — UK / US noun [countable] Word forms niche market : singular niche market plural niche markets business the part of an industry that sells a particular type of product or service to the small number of customers who want it … English dictionary
niche market — noun a relatively small and specialist, yet profitable, market … Wiktionary
niche market — /niʃ ˈmakət/ (say neesh mahkuht) noun a section of a market (def. 5), usually small, which can be highly profitable if the product supplied is specially designed to meet targeted needs …
niche market — /ni:ʃ mɑ:kɪt/ noun small speciality market, where there is little competition … Marketing dictionary in english
market niche — UK US noun [C] MARKETING, COMMERCE ► an opportunity to provide a product or service that no other company provides: »see/spot/find a market niche a profitable/lucrative market niche »A profitable market niche will not go uncrowded for long. → See … Financial and business terms
Niche blogging — is the act of creating a blog with the intent of using it to market to a particular niche market. While it could be argued that every blog is, in some form, a niche blog, the term as it applies to marketing refers to a particular kind of blog.… … Wikipedia
niche — The usual pronunciation is neesh, in the French manner, although the anglicized form nich is also heard. In business jargon, niche (always pronounced neesh, of course) means ‘a special section of the market’ to which the marketing effort for… … Modern English usage